Most purchases come from consumers already ‘primed’ to buy
Consumer Purchasing Behavior Most purchases are made by consumers who are already predisposed to a certain brand, limiting the impact of performance marketing. According to research…
Landmark New Report Shows Canadian Lobbyists Represent Major Polluters Alongside Environmental Groups
Canadian Lobbyists Represent Major Polluters and Environmental Groups A new report by FMinus reveals a conflict of interest in Canada's cl…