Sea Change: Deep Blue Restaurants Rebrands as Harry Ramsden's Group
Deep Blue Restaurants is changing its name to Harry Ramsden's Group as part of its next phase of growth.
The change is described by the company as a 'pivotal moment' in its evolution, aiming to build on the recognisability of the fish and chips brand, which dates back almost 100 years.
The rebrand underscores the group's commitment 'to building the Harry Ramsden's brand as the cornerstone of its business'
The company will consolidate its operations under a single, globally scalable identity, with several Deep Blue sites to be rebranded to Harry Ramsden's over the coming months.
- The first rebranded site has already opened in Notting Hill on Pembridge Road, marking the brand's debut in the capital.
Author's summary: Deep Blue Restaurants rebrands as Harry Ramsden's Group.