Agentic AI to Fuel Growth in Cloud Marketplace Trade
Enterprise software sales through hyperscaler cloud marketplaces, led by Amazon Web Services (AWS), Microsoft Azure, and Google Cloud, are forecast to surge from $30 billion in 2024 to $163 billion by 2030, according to Omdia research.
The report highlights that this growth reflects rising enterprise adoption of cloud marketplace procurement and a sharp increase in agentic AI-driven sales.
- Compound annual growth rate: 29.1% between 2025 and 2030
- Driven by the widespread embrace of hyperscaler marketplaces as a primary route to market for global software vendors and independent software vendors (ISVs)
Omdia projects a remarkable growth in cloud marketplace trade.
Author's summary: Cloud marketplace trade to surge to $163 billion by 2030.