Global Smartphone Market Growth
The global smartphone market shipped 320.1 million units in Q3 2025, representing a 3% year-on-year increase.
According to Omdia, this growth signals recovery from the muted performance seen in the first half of the year.
Leading Vendors
- Samsung: 60.6 million units (+6% YoY), driven by premium Galaxy Z Fold7 / Flip7 models and mid-to-low-end Galaxy A07 and A17.
- Apple: 56.5 million units, up 4% YoY, as the brand prepared for the festive 4Q.
Strong sales of the Galaxy A series in Asia-Pacific and the Middle East contributed significantly to overall shipments.
Author's summary: Global smartphone market grows 3% in Q3 2025.