How to Set Up TikTok Shop for Small Businesses Safely

Setting Up TikTok Shop for Small Businesses Safely

Learn how to set up a TikTok Shop safely and protect your small business from scams, allowing you to sell to millions of TikTok users.

To get started, prepare your business for visibility and security, thinking of your TikTok Shop as an extension of your business.

Getting Started with TikTok Shop

Head to the TikTok Shop Seller Center to begin the setup process. Be cautious of links in ads, texts, or DMs that promise to "fast-track" your approval, as these may be scams.

After submitting your application, TikTok will review your shop within a few days. Once approved, you can connect your products to videos and live streams.

Important:

TikTok never asks for passwords or verification codes by message, call, or social media.
Any "TikTok representative" or "TikTok Support" contacting you outside the official platform is likely a scammer.

Author's summary: Safely set up your TikTok Shop to reach millions of users.

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Bitdefender Bitdefender — 2025-10-29