NRF Europe: AI's Quiet Presence
The National Retail Federation's (NRF) European event showcased various tech themes in the retail sector, with AI making a notable yet understated appearance.
In September 2025, Paris hosted the inaugural European showcase event, attracting 500 retail technology exhibitors and 12,500 executives from 58 countries.
- 12,500 executives and technology specialists attended
- 500 retail technology exhibitors participated
- Representatives from 58 countries were present
AI should be powerful but quiet.
Narek Verdian, CTO at On, emphasized the importance of AI complementing existing operations and processes in retail.
Author's summary: NRF Europe highlights AI's subtle impact on retail.