Nike's Motorised Sneaker Project
Nike, under new leadership, is pushing the boundaries of footwear with radical innovation, including motorised shoes.
The sports giant, led by design chief Phil McCartney, is working on a motorized footwear system to help casual athletes and mobility-impaired people move faster.
Nike's design chief, Phil McCartney, calls this a reinvention, which isn't about retro colours or nostalgic models, but about radical innovation.
- Nike is developing a motorized footwear system.
- The system aims to help casual athletes and mobility-impaired people move faster.
- Nike is shifting focus from lifestyle retro releases to breakthrough performance tech.
Nike's goal is to change how we walk, run, and think about athletes' gear.
Author's summary: Nike innovates with motorised sneakers.