New research by the Food Standards Agency (FSA), local councils, and the College of Agriculture, Food and Rural Enterprise (CAFRE) has found that popular traybakes in Northern Ireland contain high amounts of sugar, saturated fat, and calories.
Despite these findings, consumer feedback suggests that smaller traybakes, if priced appropriately, would be acceptable, presenting an opportunity for businesses to adapt.
Traybakes, like fifteens, caramel squares, and rocky roads, are a popular treat in Northern Ireland.
Author's summary: Research finds traybakes high in sugar and calories.