How Piyush Pandey gave India its most famous political slogan, ‘Ab ki baar, Modi sarkar’

Piyush Pandey: The Man Behind India's Most Famous Political Slogan

Legendary adman Piyush Pandey has passed away, leaving behind a legacy of unforgettable campaigns for brands like Asian Paints and Fevicol.

He is also credited with creating India's most popular political slogan,

'Ab ki baar, Modi sarkar'
, which contributed to Narendra Modi's success in the 2014 general elections.

Tributes poured in, with many mourning the loss of the 70-year-old advertising legend, including politicians and filmmakers.

Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey.

Author's summary: Piyush Pandey created India's most famous political slogan.

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Firstpost Firstpost — 2025-10-24