Piyush Pandey, a renowned advertising executive and Padma Shri awardee, passed away on Friday after battling an infection.
Pandey was the mastermind behind prominent marketing campaigns for brands like Fevicol, Cadbury, and Asian Paints.
"Fevicol ka jod toot gaya" (The world lost its glue today)
He is also credited with creating India's most famous political slogan, "Ab ki baar, Modi Sarkar."
Prime Minister Narendra Modi said, "Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications."
Author's summary: Piyush Pandey, a legendary advertising executive, passed away.