Douglas Dulgarian coined the term "Disney bread" to describe food that doesn't taste commercial. This phrase is mentioned in the song 'trainers' from They Are Gutting a Body of Water's new album LOTTO, highlighting the awareness that music can also sound uncommercial, even when it's free.
As a pioneering shoegaze band, they could have capitalized on a watered-down version of their sound, given its growing popularity. With their first LP on ATO Records, they had the opportunity to compromise their sound for a bigger label.
They could shroud everything in glitchy layers of artifice and mutter poetic lyrics that mean nothing for the rest of their careers.
Author's summary: They Are Gutting a Body of Water releases a new album LOTTO.