White Castle Unveils "Castle of Tomorrow" Prototype
At 104 years old, White Castle is innovating with its own version of the restaurant of the future. The iconic burger chain unveiled its "Castle of Tomorrow" near downtown Columbus, Ohio.
The modernized restaurant features bright lighting, high ceilings, and an open layout. It also includes a dedicated mobile order pickup window to reduce congestion at the front counter.
- Double drive-thru
- "Hospitality doors" for direct meal delivery to customers' cars
- An efficient kitchen setup
The "Castle of Tomorrow" aims to combine legacy and innovation, keeping things fresh for the brand.
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Author's summary: White Castle innovates with a new restaurant prototype.