MOST Awards Magazine 2025: Excellence, unwrapped
The media industry globally is in turmoil, but it is also the ultimate survivor.
According to the 2025 MOST Awards Survey, media agencies value expertise and service delivery, with knowledge of brands and the media landscape, sales service delivery, and understanding client needs being key differentiators.
“insight into what drives value in relationships today”
Brad Aigner, who has been researching the MOST Awards since 2009, has seen the industry evolve over 15 editions of the Survey and awards ceremony.
Author's summary: Media industry faces turmoil but survives.