Expedia's Travel Trends for 2026
Expedia Group has released its annual global report, Unpack '26: The Trends in Travel, highlighting shifts in traveller behaviour and destinations for 2026.
The report tackles tourism's biggest challenge: overcrowding, and reveals trends that flip the script on traditional getaways, including sports, book club retreats, slow down towns, and farm stays.
From Destinations of the Year to slow down towns and reading retreats, to Banana Ball and farm stays, the seven trends in Unpack ’26 offer a look at the future of travel.
The trends are backed by data and insights from 24,000 travellers across 18 countries.
Author's summary: Expedia reveals 2026 travel trends.