US Industry Coalition Launches Ad Context Protocol
A consortium of companies has launched the Ad Context Protocol (AdCP), an open standard enabling AI agents to communicate with ad platforms.
“AdCP gives the advertising industry a chance to establish shared technical infrastructure and standards that aim to accelerate progress,”
said Adam Broitman, partner, McKinsey & Company. The founding members include Yahoo, Optable, and others.
- Yahoo
- Optable
- PubMatic
- Scope3
- Swivel
- Triton Digital
Launch members include Classify, The Weather Company, and others. The current advertising ecosystem is fundamentally inefficient.
Author summary: Ad Context Protocol launched to improve ad ecosystem.