Who Won Fashion Month SS26 on Social Media?
Brands tapping into fandoms and cultural crossovers gained the most online traction, despite creative director debuts making headlines.
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows, with brands prioritizing talent trends and influencers from various industries, including Thai actors, TV stars like Christopher Briney, and Hollywood and K-pop ambassadors.
Brands of all sizes are tapping talent trends... to drive global reach and high engagement.
Authors summary: Brands tapped into fandoms and celebrities for online traction.