How RIAs can decide their optimal client household count

Optimal Client Household Count for RIAs

Finding the right number of clients is essential for a profitable business, without overextending a financial advisor's capacity.

Newer registered investment advisory firms must balance this amid the pressure of building a new business that relies on strong customer relationships.

Experienced advisors and other experts point out that the right client headcount varies widely across firms.

Author's summary: RIAs must balance client count and capacity.

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Financial Planning Financial Planning — 2025-10-16