Tetley Tea and BCNA Launch National Campaign
Tetley Tea Australia, in partnership with Breast Cancer Network Australia (BCNA) and creative agency Showpony, has launched 'The Uncomfortable Cup' campaign to raise awareness of breast cancer and early detection.
Breast cancer is the most commonly diagnosed cancer among Australian women and is on the rise in men, with 58 people diagnosed every day in Australia.
The Uncomfortable Cup Campaign
The campaign features a collection of handcrafted ceramic mugs, each unique and incorporating tactile features that simulate breast cancer symptoms, aiming to educate and encourage open dialogue.
The Uncomfortable Cup is a quiet but powerful tool to prompt self-examination and spark conversations about breast cancer.
Author's summary: Tetley Tea launches campaign to raise breast cancer awareness.