Can Victoria's Secret Crack the Fashion Show Formula?
The Victoria's Secret fashion show returns for the second time after its relaunch, promising to bring back the glitz and glam of the old format.
In a cultural context where fashion is stripping back, bodies are getting thinner, and conservatism is rising, the lingerie brand's show is making a comeback.
It's supposed to be big
The show's return raises questions about the newfound role of a VS Angel and whether the brand can find its place in 2025's cultural landscape.
Despite mixed reviews after its relaunch, the brand is pushing forward, with internal discussions never questioning the decision to stage a show this year.
As the fashion industry continues to evolve, Victoria's Secret is attempting to strike a balance between its old formula and a new, more conservative era.
Author's Summary
Victoria's Secret fashion show returns with a revamped format.