DirecTV's New AI Screensaver Ad
DirecTV is partnering with Glance to introduce a new "AI-commerce experience" screensaver mode, raising concerns about AI-powered advertisement delivery.
The US-based television provider is collaborating with AI company Glance to bring a new system powered by Google Gemini, delivering dynamically adjustable "AI-powered content and commerce screensavers" to TVs during idle times.
An interactive on-screen AI avatar feed of yourself, with the option to swap out various purchasable sets of clothing, furniture, and more on the fly.
This new technology allows for a highly personalized and interactive advertising experience, but also sparks concerns about the increasing presence of AI-powered dystopianism in daily life.
Author's summary: DirecTV partners with Glance for AI screensaver technology.