When Culture Becomes Currency: Zimbabwe's Arts Sector Faces New Era
Zimbabwe's arts sector is entering a new era, where artists are seen as economic agents, not just cultural custodians.
At an independent media house, AMH, with newspapers like The Zimbabwe Independent, The Standard, and NewsDay, the focus is on the transition of the nation's artistic passion into sustainable livelihoods.
In the artistic studios, the sounds of creativity, such as the ch!sel on stone or the hum of a mixing console, signify a deeper meaning, speaking of a nation in transition, striving to convert cultural heritage into viable exports.
something deeper than craftsmanship emerges
This new era marks a shift in the perception of artists, from being solely cultural custodians to being viewed as economic agents, transforming cultural heritage into currency.
Author's summary: Zimbabwe's arts sector enters a new era of economic growth.