Launch of The Marketing Guru
Marketing strategist Lucy Wardropper has launched The Marketing Guru to help beauty ingredient suppliers strengthen their brand visibility and global presence.
With a 15-year career in the beauty industry, Lucy has led global campaigns, trend-based product launches, and digital strategies that transformed ingredient suppliers into trusted, high-end brands.
Her approach blends clever storytelling with consumer insights, ensuring that ingredients are positioned not only for their functionality but also for the market trends they help brands tap into.
The Marketing Guru provides expert marketing services designed to help beauty and personal care ingredient manufacturers and distributors improve their global visibility, connect with formulators, and stand out in a competitive market.
Author's summary: The Marketing Guru helps beauty ingredient suppliers improve global visibility.