Generation Z Prefers Investing in Financial Markets Instead of Real Estate - По света и у нас - БНТ Новини

Generation Z Turns to Financial Markets Over Real Estate

Young Bulgarians are increasingly investing in financial markets instead of property, a European survey reveals.

A global fintech company conducted the survey from January to July with 1,000 respondents. The results show that while 39% of Bulgarians still prefer real estate, over 40% of people under 34 choose shares and exchange-traded funds (ETFs).

Financial instruments provide greater flexibility compared to property investments and require significantly smaller initial sums.

Experts attribute this shift to the rapid development of the fintech industry, which has made access to financial markets easier for young people.

Author's summary: Young Bulgarians prefer financial markets over real estate.

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BNT News BNT News — 2025-10-13