Canada Soccer and Infinity Announce Music Ambassadors and Contributors for Perfect Pitch
Grammy-winning producer Boi-1da leads the creation of Perfect Pitch, a collaborative music project that celebrates the diverse cultures and communities of Canada. Developed over several months, the album will feature original songs, reimagined tracks, and unique collaborations with renowned Canadian artists such as Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead.
Purpose and Release
The album is planned for release before the FIFA World Cup next summer. It aims not only to showcase Canadian musical talent but also to raise awareness of Canada Soccer's brand beyond sports. The project supports the Canada Soccer Foundation, which empowers youth, removes barriers to participation, and strengthens the national teams on the world stage.
Infinity's Role
Based in Toronto with a global reach, Infinity & serves as a full-service music and entertainment company. They specialize in project management, record label operations, talent management, and strategic partnerships. Infinity will help amplify cross-promotion and activation opportunities across entertainment and cultural platforms worldwide, enhancing the impact of Perfect Pitch.
Future Announcements
Additional artists, song releases, and activation details related to Perfect Pitch will be revealed by Canada Soccer and Infinity in the upcoming months.
"Perfect Pitch is a philanthropic initiative benefiting the Canada Soccer Foundation, supporting programs that empower youth, remove barriers to participation, and strengthen Canada’s National Teams on the world stage."
Author's summary: Perfect Pitch unites top Canadian artists to support youth empowerment and promote Canada Soccer globally through a diverse and philanthropic music project.