Mattel Launches 'KPop Demon Hunters' Fashion Dolls
Toy company Mattel has announced pre-sales for a new fashion doll collection inspired by the Netflix animated film KPop Demon Hunters. The set includes three dolls representing Rumi, Mira, and Zoey, members of the fictional girl group HUNTR/X from the movie.
Exclusive Collection Details
- The dolls feature the characters' finale performance outfits, complete with weapons, unique fabrics, and styled hair.
- Available exclusively through Mattel Creations starting November, with shipping planned for fall 2026.
Licensing and Market
This fashion doll set marks Mattel's first product release connected to the KPop Demon Hunters franchise. The company secured global co-master toy licensing rights alongside Hasbro in October.
The collection aims to appeal both to fans of the film and to doll collectors.
Popularity and Sales
Netflix has designated KPop Demon Hunters as its most popular movie of all time based on viewing metrics.
Pre-orders will be accepted via Mattel Creations’ online platform starting November 12. Each purchase will include a certificate of authenticity.
Summary
Mattel's new exclusive doll collection celebrates the popular Netflix film KPop Demon Hunters, combining detailed character designs with collector appeal and official licensing.