Netflix’s KPop Demon Hunters Teams with Mattel for Exclusive Dolls
Netflix’s hit animated series KPop Demon Hunters is extending its reach with a new collection of fashion dolls created in collaboration with Mattel. The set features fan-favorite characters Rumi, Mira, and Zoey from the HUNTR/X lineup.
Details of the Doll Collection
- The collectible three-pack is priced at $150.
- Pre-orders open on Mattel Creations starting November 12.
- Shipping is planned for Fall 2026.
Each doll is dressed in the trio’s dazzling finale outfits, complete with screen-accurate weapons, luxurious fabrics, and hair styled to capture the spotlight. A Certificate of Authenticity accompanies each doll.
Broader Partnership and Merchandise Plans
This doll set is part of a wider collaboration between Netflix, Mattel, and Hasbro, announced recently. The partnership will bring a variety of KPop Demon Hunters merchandise, including toys, games, and cosplay accessories to the market.
"KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for," said Netflix Chief Marketing Officer Marian Lee. She noted this collaboration is the first time Netflix has partnered with both Mattel and Hasbro simultaneously.
"Fans can finally get their hands on the dolls, games, and merch they’ve been not-so-subtly demanding on every social platform known to humanity."
This collaboration marks a new chapter for KPop Demon Hunters, expanding its impact beyond streaming into collectible culture and merchandise.
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