Jacob Elordi Stars in Bottega Veneta’s New Dreamy Campaign
Bottega Veneta presented its latest campaign, What Are Dreams, featuring Jacob Elordi and envisioned by renowned photographer and filmmaker Duane Michals. The project blurs the line between fantasy and reality, staying true to Michals’s deep interest in surrealism.
Shot in black and white at Michals’s New York residence, the series includes twelve stills and a short film. Each composition captures Elordi in mysterious, dreamlike moments—a drifting curtain, a convex mirror, or a feather midair—recurring motifs in Michals’s artistic vocabulary.
"I'm very much interested in the realm of the invisible. My problem is, how do I make the invisible visible?" — Duane Michals
"Of course movie making is also a dream, and Frankenstein is a scary dream. Jacob understood exactly what I was trying to do with the project. He was right there for the magic and the mystery of it." — Duane Michals
The actor also voices Michals’s 2001 poem, What Are Dreams, from which the campaign takes its name. Handwritten fragments of the poem appear throughout the visuals, reinforcing its introspective and ethereal quality.
About the Collaboration
- Photographed and directed by Duane Michals at his New York home.
- Features twelve photographs and a short film.
- Explores surrealism and the interplay between the visible and invisible.
- Includes excerpts from Michals’s poem “What Are Dreams.”
This campaign continues Michals’s exploration of text and imagery to express the intangible, merging poetic narrative with cinematic imagination.
Author’s Summary
A surreal campaign where Jacob Elordi embodies dreamlike imagery crafted by Duane Michals, merging poetry, film, and photography into an intimate reflection on imagination and reality.