Lorraine Kelly Criticizes John Lewis Christmas Advert
Lorraine Kelly, the ITV presenter, shared her honest opinion on the new John Lewis Christmas advert during her show. She suggested that the advert lacks traditional festive cheer and didn't impress her.
Overview of the Advert
The Christmas advert features a father receiving a nostalgic gift from his teenage son—a vinyl record of Alison Limerick's 1990s hit, Where Love Lives. The gift takes the father back to his younger raving days and to the moment his son was born. The advert ends with the slogan:
“If you can’t find the words, find the gift.”
Lorraine’s Comments on Air
At the start of her show, Lorraine said:
“The countdown to Christmas is officially on. We are revealing the inspiration behind John Lewis' emotional festive advert.”
She then expressed her dissatisfaction, saying:
“When are they going to do one that's just happy and lovely and celebratory but there you go.”
Later Remarks
Later in the show, she added:
“We were saying it's the music that gets to you. Wasn't very Christmassy I have to say. I want jingle bells, I want Santa, I want Rudolph, I want noise, I want happiness.”
She also noted the timing of the advert:
“It's a bit too soon. Get November 5th, Bonfire Night, out of the way. It's a bit too soon.”
Audience Reaction
- Some viewers agreed with Lorraine, describing the advert as “boring” and “not very Christmassy.”
Summary
Lorraine Kelly criticized the John Lewis Christmas advert for lacking festive spirit and being released too early in the season, reflecting a sentiment shared by some viewers.
Would you like the tone to be more formal or conversational?