Fred Sirieix Skydives Into Festive Door-to-Door Drama
People’s Postcode Lottery has launched its biggest-ever multi-channel Christmas campaign, featuring a festive TV ad directed by Vince Peone through The Gate. The ad stars Davina McCall, Emma Willis, and Mike Wedderburn spreading holiday cheer and announcing the brand’s largest prize pot to date of £38.2 million.
Daring Stunt and Celebrity Appearances
Fred Sirieix makes a thrilling entrance with a dramatic skydive from People’s Postcode Lottery’s iconic red blimp, asking viewers:
“Could your door be the winning one?”
He urges the audience to sign up before midnight on Sunday, 30 November.
Campaign Momentum and Broadcast Hijacking
The campaign intensifies in the weekend prior to the sign-up deadline by taking over broadcaster continuity slots. Contextual voiceovers run during popular ITV and Channel 4 shows like Gogglebox and I’m A Celebrity, enhancing viewer engagement.
Expanding Reach Through Podcasts
To further amplify the campaign’s reach beyond television, People’s Postcode Lottery has partnered with Goalhanger Podcasts. The campaign features prominently in the widely-listened podcast series The Rest Is.
Summary
This ambitious festive campaign combines high-profile celebrities, dramatic stunts, and multi-channel media efforts to promote People’s Postcode Lottery’s record-breaking prize and encourage sign-ups.
Would you like the summary to be more promotional or neutral in tone?