MSNBC Launches 'MS NOW' Rebrand with New Campaign
MSNBC is initiating a fresh advertising campaign titled "We The People" to coincide with its upcoming network name change to MS NOW. The campaign is strategically timed to leverage the increased viewership typical of election day.
Promotional Spots Featuring Rachel Maddow and Maya Angelou
The campaign includes two promotional messages starring MSNBC’s leading host Rachel Maddow and honoring the late Dr. Maya Angelou.
In one 60-second spot called “Human Family,” Maddow reads the preamble to the U.S. Constitution.
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Summary
This rebranding campaign marks MSNBC’s effort to engage viewers with meaningful content through recognized voices, aligning with its new identity as MS NOW.
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