The Monterey Bay Aquarium has raised over $2 million for sea otter conservation in just two days, thanks to Taylor Swift wearing a vintage aquarium shirt.
Swift wore the vintage Monterey Bay Aquarium otter conservation T-shirt in a release party movie for her new album, prompting her fans to search for the shirt, which was last produced in the 1990s.
The campaign was a huge success, exceeding the initial goal and raising over $2 million for sea otter conservation.
Author's summary: Taylor Swift's vintage shirt inspires a $2M fundraiser.